Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the only solution to their problem. Of course, you can only do that if you have an edge that nobody else has. An edge that is unique enough to be irresistible to others.
Your personal brand affects other people’s decisions about your intelligence, character and ability and determines whether the other person wants to do business with you. The way you act and present yourself has a remarkable impact on the people you meet professionally and socially. This will have a great effect on how others treat you. If your personal brand is not profess...
Designing anything from scratch is hard, especially when you’re new to working with a designer or design team. Turning an idea into a product is a laborious process, and can’t just be handed over to design professionals; the client needs to be involved to help guide the process.
Your job as the client is to help the designer understand exactly what is in your head so they can best serve you. While it’s easy to blame an unsatisfying final product on the designer, it’s up to the client to communicate effectively, give their designer all the tools they need to succeed and ensure that the best product is delivered.
The best way to get the most out of your graphic designer or illustrator is to give them useful feedback they can take back to the drawing board.
The computer is a great tool, and it makes it easier for small business owners to create their own fliers, brochures, postcards and even websites. So why would you want to use the services of a professional graphic designer? Here are seven reasons why small business owners are best served by hiring a design professional to create their marketing materials.
1. You don’t have time.
Small business owners have a lot on their plates. That means you may put off doing a new marketing piece, even if it is something you really need. Hiring a designer to help means you can get that project done and begin using it to make you more money.
2. You can’t afford not to.
By the time you learn how to use that page layout software that came free with your computer, you may have invested several hours. Cou...
Benefits Of Working With A Freelance Graphic Designer:
There are many companies out there who for one of several reasons may not have considered the benefits of using a freelancer to design their new website (or print literature/brochure etc) and tend to opt for hiring an agency to do their work simply because they don’t know any better and will invariably looked up “web design in Huddersfield” on google and approached the first few agencies that come up in their search results.
This is fine for some clients, they may prefer the traditional “comfort” factor they get from hiring a company that has offices and a staff of more than one. However, for many smaller companies, this approach is not always the best way of commissioning work and below is a list of reasons outlining the benefits of c...