Explain that you should be employed to find a brand idea that will form the basis of all the company’s branding (and perhaps even future business decisions) of which a logo should only be one expression, an idea that is likely to form the basis of a the brand’s overall approach. Such an idea may already be a defining characteristic of the business waiting to be celebrated in the branding.
Point out other brands your client admires that can be identified by branding elements that are not the logo. Some well-branded businesses can be identified by their colour, typeface, photographic, illustration, or even copywriting style alone, or (more commonly) a carefully selected combination of these elements. Try to point out the underlying idea that determines all these other brand elements.
No, we're not saying you shouldn't drop the kids by the pool at work; only that you shouldn't treat your studio as simply a place where you sit and do work. Instead, treat it as a place where you will want to go and feel inspired.
So what's the secret to creating the perfect environment for your studio? Well, this is not rocket science. It's actually very easy. It's called 'listen'.
Gather your co-workers. Ask them to imagine what a perfect office would look like to them. Gather the best ideas and execute. If you're part of a duo or on your own then it's even easier.
Wrong studio vibe
I can't even count the amount of offices I've been to where it looks extremely tedious and tiresome. Repetitive rows of white desks with black Dell screens and 'ergonomic' chairs of...