Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the only solution to their problem. Of course, you can only do that if you have an edge that nobody else has. An edge that is unique enough to be irresistible to others.
Your personal brand affects other people’s decisions about your intelligence, character and ability and determines whether the other person wants to do business with you. The way you act and present yourself has a remarkable impact on the people you meet professionally and socially. This will have a great effect on how others treat you. If your personal brand is not professional and cohesive, attractive, and attracting, you will be passed over; that is a guarantee. In order to stay in the game, to have a great influence on others, to attract more business and be more successful, it is essential that you develop a well-thought-out personal brand. Before you sell anything — your product, company or service — you must sell yourself first. This will allow you to shift the balance of power in your favor. When you brand yourself correctly, you are seen as more desirable and in demand.
Benefits of creating a strong personal brand
Stand out – One of the greatest benefits of your having a strong brand is that it creates a sense of individuality and “separateness” in the marketplace. In that case, your clients are able to easily differentiate your company from your competitors.
Make yourself known – The goal of personal branding is to be known for who you are as a person and what you stand for. Your brand is a reflection of who you are, your opinions, values, and beliefs. Those are visibly expressed by what you say and do as well as your approach to expressing yourself.
Control the process – The branding process allows you to take control of your identity and influence the perception that others will have about you and the services you offer.
Attract clients – A strong personal brand will enable you to attract clients and opportunities. You will position yourself in the mind of your marketplace as the service provider of choice, which will enable you to dominate your market and command higher fees – work less and make more!
Establish yourself as an expert and become a celebrity in your area of specialty – Gain name recognition in your area of expertise where it counts the most – in your customer’s mind. Make a lasting impression and be greatly rewarded for your individuality. Trust, respect, and admiration will follow when your name and message are embossed repeatedly on the consciousness of your target market. The more visible you are to your target audience, the more likely you will be perceived as an expert . Your brand will propel you to the top in your marketplace.